The UK Cyber Security Council has appointed tigerbond as its lead agency to devise a structured PR and marketing programme to raise awareness of its aims.
The Council, which became operational in 2021, was formed as the voice of the UK’s cyber security profession. Its role is to develop, promote and align professional standards, and encourage progression along cyber security career paths, in accordance with the UK government’s National Cyber Security Strategy.
Following a competitive tender process, the UK Cyber Security Council has chosen tigerbond on an initial three month contract, with an option for a further 12 months as it enters a new funding cycle.
Simon Hepburn, chief executive of the UK Cyber Security Council, said: “From online shopping to banking, cyber security plays an intrinsic role in our increasingly digital personal and professional lives. We want the Council to be leading the charge at the forefront of the rapidly growing cyber security sector.
“Our objective is to develop and promote the highest professional and ethical standards across the profession to ensure the UK becomes the safest place to live and work online, and for that we need support from an agency partner. “According to a recent DCMS report, the sector is rapidly expanding and employs 52,700 individuals and contributes around £5.3 billion GVA to the UK economy, a 33% increase on the previous year. Comparatively, that’s roughly half the size of the GVA added by the UK’s agricultural industry – but not enough people know the scale of the sector or the rapid growth that’s still to come.
“Our tender process was extremely competitive and the standard of submissions we received was very high, but tigerbond stood out. Tigerbond will support by engaging with the cyber security sector and those seeking to enter it, alongside government, industry and academia, with the combined aim of developing and promoting UK cyber security excellence globally and growing the UK’s skills base.”
Tigerbond has long-standing experience of working with membership organisations and trade bodies, and will support the Council with increased awareness and positioning. The comms activity for the Council will seek to raise awareness of its purpose, vision and mission, whilst positioning it at the forefront of an inclusive and diverse cyber industry.
This will include refining the organisation’s messaging in order to reach and engage with key stakeholders including existing sector organisations and professionals, the public sector, and those in education or currently working in other sectors who may consider a career in cyber security.
Chris Gilmour, co-founder at tigerbond, said: “It was evident early in the tendering process just how significant the UK Cyber Security Council’s role will be in providing stewardship for this rapidly expanding and increasingly vital sector, and we were inspired to assist in this journey.
“The team’s experience working across public and private sector, trade bodies and membership organisations has put us in good stead for delivering impact. We can’t wait to kick off our campaigns this year and generate some strong results for Simon and his team.”
Headquartered in London, tigerbond’s office network includes Manchester, Glasgow, Leeds, Belfast and four cities across Canada. It delivers the full mix of integrated communications services from PR and social to digital, design, branding and web. It was recently named as one of PR Week’s top 12 agencies to watch in the UK in 2022. For more information on tigerbond, please visit: https://www.tigerbond.com/ and to learn more about the UK Cyber Security Council, visit: https://www.ukcybersecuritycouncil.org.uk/
