Your business website is a powerful marketing tool that not only gives you a strong presence on the World Wide Web, but also helps you grow your audience both online and offline. But for you to truly make the most of your website, you’ll want to make sure that it’s built and designed with an intuitive user experience (or UX) in mind.
UX plays a key role in the performance of your business website because it largely determines how a person feels when they interact with your web property and, as a result, it factors into their first impression of your company. If your website’s UX is pleasing to engage with and is ultimately helpful to your customer, they’ll be motivated to come back and spend more time on the property. This also makes them likelier to support your business by buying your products or booking one of your services.
Creating good UX is a matter of using web design principles to produce an experience that’s meaningful, relevant, and satisfying to end-users. If web design isn’t your forte, it’s in your best interest to work with a web design company so that you’ll have the best possible chances at achieving your goals. All the same, it helps to know the elements that comprise good UX to ensure that you and your web design team are on the right page when making the necessary changes to your website.
Let’s take a look at four important UX design considerations that can help enhance your customers’ overall impression and experience of your website:
Design Your Website for Your Target Audience
When making new plans for your business website, it’s natural to zero in on the minute details of its user interface based on their functions. But don’t forget that your main concern when it comes to your UX should be the needs of your potential users.
For your business website to reach a larger audience, and for your website to attract the right people, it has to be properly designed for your intended consumers. When you know exactly who your target audience is, you’ll be able to achieve UX that can answer their specific questions and satisfy their specific needs. Aim to create UX that your potential users can’t get anywhere else, from any other business.
To get closer to the process of tailoring your website to your target market, it’s a good idea to conduct a UX research plan and to let this plan guide you throughout your project. If you don’t have any experience in creating a UX research plan but want to collect accurate data, it’s an option to spend on the services of a market research agency. These companies have the right tools to conduct in-depth analysis and get you the insight you need to purposefully improve your UX.
Incorporate Striking Web Design Elements
When new users visit a website, they tend to scan the content first before reading it word for word. This is the result of living in a fast-paced, fully digitally native age. To get your UX to keep up with audience habits like these, make sure that the elements on your web pages are scannable, visually appealing, and capable of grabbing people’s attention in an instant.
You can implement a variety of web design ideas to ensure that your website will leave a positive and memorable impression on your users. Infographics, for example, can relay information in concise and memorable ways since they use visual elements to display data. The visual elements will be easier to absorb since your users won’t have to read through text-heavy content to derive valuable insight about the product or service they may be interested in.
Adding high-quality images and videos to your written content can also make your website more appealing. By strategically combining written and visual content, you’ll keep your website visitors from being bombarded by a wall of text and thus allow them to have a more pleasant time scanning your pages and getting to know your business and its products or services.
Make Sure Your Website Is Easily Navigable
The goal is to ensure seamless UX for your target audience, and one way to make that possible is to keep your website navigable. Strong website navigability will keep your users engaged and make them more willing to return to your website in the future. If they can find what they need as quickly and as easily as possible, they’ll be more inclined to support your business.
You can incorporate a number of best web design practices to make your website easy to navigate. Some of the most widely used practices include common sense menu placement, incorporating clickable elements, and adding a search bar to web pages.
Make Your Website Compatible with Mobile Devices
Optimizing your business website for different mobile devices will ensure that your website’s UX is consistent no matter what gadget a potential user is on. To achieve this, you and your web design team should make mobile-friendliness and responsiveness your priority.
Mobile-friendly design will allow your website’s layout to conform to the screen of your users’ smart devices, regardless of its size or orientation. This design strategy will also allow your target audience to use certain features on their mobile devices, like touch screen and voice command, to navigate your website without difficulty.
There’s no denying that you have to think about your brand and what value proposition you can offer your customers when developing a business website. Make it your goal to translate this into seamless, intuitive, and memorable website UX.